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November 15, 2005
By: TOM BRANNA
Customer loyalty expectations shifted dramatically from 2003 to 2004, according to results from The 2004 Brand Keys Loyalty Index by Brand Keys, New York, NY. Seventy-seven percent of the 32 categories changed. Brand Keys said the shift was most notable in banks, car rentals, energy providers, mobile telephones, copiers and search engines. More info: www.brandkeys.com.
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